Being creative is only the half of it.
If you don't know how to properly execute it to the correct marketplaces then what good is it?
We have all seen it, a great product or business, yet it fails, not because of poor quality or lack of excellent service but because of a failed marketing and promotional campaign.
The wise entrepreneur knows how prudent advertising and market exposure is.
Today's digital market gateway allows everyone to promote themselves, so the real problem is knowing how to pinpoint your target market audience thus maximizing your promotional campaign and overall spending amount.
A lot of key factors go into each advertising campaign to determine the rout of least cost for maximum exposure to achieve the desired result for each custom branded event, product, service or business.
For instance a Gallery Showing would need a full spectrum bombardment prior to and during the event, placed using strategically located and targeted data for the end user, while some one running a full time pizza shop will want to spread out the campaign and use a long term strategic marketing plan that will build trust and rapur over the long haul. The budgets on both could be equal but how and where the campaign goes is determined by your precise needs.
This is why wise marketing techniques are essential to the success of each outcome, not all ad campaigns are created equal!
Spending money on useless advertising and promotion is the same as burning it or throwing it away, if you are not strategically dedicated to targeting your ideal market & needful audience then why bother at all. Remember there are a whole bunch of people that want or need what you have or are offering, they actually not only want your information but they need it. Thereis no need to sell ice to an eskimo when you know where all the people in the desert are, it's not rocket science